We are conducting the basic Digital Marketing & PDPA, taught by leading SMEs Industry Experts, you will get to learn the best practices and different case studies that you can apply directly into your business right away.
Digital Marketing is constantly evolving. In this workshop, SMEMarketing experts will help you refine your strategy and ensure you are getting the best results your business needs to compete and thrive in today’s digital world.
With the passing of the Personal Data Protection Act (PDPA) 2012, we have a fiduciary duty to learn the obligations, develop and implement sustainable Personal Data governance and understand the management of risks especially in the areas of Data Privacy and Security. It affects all organizations whether big or small. Even with the most expensive protection suite, humans are still the weakest link and failure to ensure proper education and inadequate policy setting is often the downfall at any workplace.
There are several reasons for spending money, time and effort on Personal Data Protection and Security. The primary one is preventing financial loss due to data breach, followed by compliance with regulatory requirements, maintaining high levels of productivity and meeting customer expectations. Another important business driver for Personal Data Protection is the recent spate of increasing penalties dealt to businesses. Furthermore, with digitalisation, governments globally have begun imposing newer and stricter regulations on electronic communications and stored data. Businesses face dire consequences for non-compliance. Finally, the loss of productivity because of a data breach and investigation by the Personal Data Protection Committee (PDPC) is another matter company especially SMEs cannot afford to pause their business and waste financial and manpower resources on.